Resource & Planning Link

• Access the master spreadsheet here:
  https://docs.google.com/spreadsheets/d/1p08fiH-SmADI_7wOnU-9YoELDWRi1z17Hsz5jodnev4/edit?usp=sharing
• Use this sheet to identify assigned clients, post categories, content requirements, and content resource links.
• Always review the spreadsheet before starting any work.

1. Posting Schedule

• Create GBP posts for Monday–Friday only.
• Each weekly set should include:
  • 1 Job Update
  • 1 FAQ
  • 1 Promo
• If there is no job update available for that week, replace it with 1 additional FAQ.
• Have the content ready for review by Friday evening

2. Image Creation Rules

General Rules for All GBP Post Images

• Use real images whenever possible.
• Do not use contact information on the image.
• Logo should be small and placed toward the left or right side.
• If the business has a license number, include it on the image.
• Keep the design clean with minimal text.

Job Update Images

• Use real job photos only.
• Add only minor text overlay.
• Text should normally follow this format: Keyword – City, State.

FAQ Images

• Use 1 real relevant image.
• Put the FAQ question on the image.
• Do not add contact information.
• Include small logo and license number if applicable.

Promo Images

• Use real images whenever possible.
• Keep the text minimal and easy to read.
• Include small logo and license number if applicable.
• Do not overcrowd the design.

3. Canva Workflow (Steps 3–6 are all done in Canva)

Open Canva & Navigate Folder Structure

• Open Canva.
• Go to the client project folder.
• Open the current year folder (example: 2026/GBP/).
• Click on the appropriate category folder (example: Job Updates, FAQs, Promos).
• Inside this folder, create a new Canva design.

File Setup & Naming

• Set design size to 1080 x 1080.
• Name the file using this format: Month Year – Category – Industry – Client – Location.

4. Slide Setup (Inside Canva)

• Each Canva design file may contain multiple slides if needed.
• Use 1 slide per final image.

Slide Naming

• Use this format: Industry – Keyword – Location – Client.

5. Edit Images in Canva

• Upload the correct real image into Canva.
• Ensure each image matches the correct post type and topic from the spreadsheet.
• Add the following to each image:
  • Company logo
  • License number (if applicable)
• Ensure:
  • The logo is clearly visible but small.
  • The license number is readable if included.
  • The text is minimal and easy to read.
  • Nothing is too small, cut off, or hard to see.
• Do NOT include phone number, email, website, or other contact information.

6. Export Images (From Canva)

• Download images as JPEG files.
• If multiple images are downloaded together, extract the ZIP file.
• Log into the client GHL account.
• From the left side of the dashboard, click Media Storage.
• Navigate to the correct folder structure: Year / Category / Month.
• If the folder does not exist, create it first.
• Upload the final images to the correct folder in Media Storage.

7. Generate GBP Posts (ChatGPT)

Pre-Check Before Starting the Next Batch

• Go to GHL → Marketing → Social Planner.
• Click Content → Approval.
• Check if there are any rejected posts.
• If there are rejected posts, delete or resolve them before starting the next batch so the approval area is clean.

General GBP Writing Rules

• The title must naturally include the industry and location.
• Write in a professional, natural tone.
• Do not include any contact information.
• Keep the full GBP post at 1,400 characters or less to stay safely under platform limits.
• The content should be clear, local, and useful.

Process

• Go to the client GHL account.
• From the left side of the dashboard, click Media Storage.
• Navigate to the correct folder (Year/Category/Month).
• Download the images from that folder if needed.
• Open ChatGPT.
• Upload each image one at a time if the post type uses image-based context.

Use This Prompt for Job Update Posts

Create a Google Business Profile post based on the uploaded image.

REQUIREMENTS:

- This is a JOB UPDATE post
- Do NOT say "just completed"
- Instead, describe it naturally as a job that was performed
- The TITLE must naturally include the INDUSTRY and LOCATION
- Write in a professional, helpful tone
- Use the image context to describe the work performed
- Focus on the service, the issue, and the value of the work
- The body should be 2–4 short paragraphs
- Keep the full post under 1,400 characters
- Do NOT include phone number, email, website, or any contact information

AFTER THE PROMPT IS SUBMITTED, ASK FOR THE FOLLOWING:

Business Name
Industry
Location
Optional additional notes about the job
Image of the job

Use This Prompt for FAQ Posts

Create a Google Business Profile FAQ post.

REQUIREMENTS:

- The TITLE should be the question
- The question should naturally include the keyword and location when possible
- The answer should clearly answer the question in 2–4 sentences
- The answer should be direct, natural, and useful for local search and AI search
- Keep the full post under 1,400 characters
- Do NOT include phone number, email, website, or any contact information

AFTER THE PROMPT IS SUBMITTED, ASK FOR THE FOLLOWING:

Business Name
Industry
Location
Question

IMPORTANT:
The location must match the image location file name so separate FAQ variations can be created for different cities.

Use This Prompt for Promo Posts

Create a Google Business Profile promo post based on the uploaded image.

REQUIREMENTS:

- This is a PROMO post
- The TITLE must naturally include the INDUSTRY and LOCATION
- Focus the body on the promotion, benefit, or featured service
- Write in a professional, natural tone
- Keep the body concise and easy to read
- The body should be 2–4 short paragraphs
- Keep the full post under 1,400 characters
- Do NOT include phone number, email, website, or any contact information

AFTER THE PROMPT IS SUBMITTED, ASK FOR THE FOLLOWING:

Business Name
Industry
Location
Promotion details
Optional service or seasonal focus
Image of the promo

Quality Check

• Confirm the title includes:
  • Industry
  • Location
• Verify:
  • Location details are correct.
  • The post type matches the image and content.
  • No contact information is included anywhere in the GBP post.
  • The total character count stays under 1,400 characters.

8. Post to GoHighLevel (GHL)

Navigation

• Log into the client GHL account.
• Go to Marketing → Social Planner.
• Click Planner.
• Click the Calendar icon on the right side.

Post Setup

• Select the correct date.
• Choose the client’s Google Business Profile social account.
• Paste the GBP post content from ChatGPT. Make sure that the entire content is posted. If the text is too long, the conent will be cut.
• Click the image icon.
• Go to the correct folder in Media Storage using the same folder from Step 6.
• Select the desired image.
• Review the post carefully and ensure there is no “undefined” text.
• Confirm the post contains no contact information.

9. Scheduling & Approval

• Click Post → Send Post for Approval.
• Confirm the correct date is selected.
• Choose a posting time:
  • 8:00–10:00 AM
  • 12:00–1:00 PM
  • 5:00–7:00 PM
• Select the assigned approver from the spreadsheet or manager instruction.

10. Follow-Up Approval Check (A Few Days After Step 9)

• Go back to GHL → Marketing → Social Planner.
• Click Content → Approval.
• Check the status of the posts.
• If there are no pending and no rejected posts, all posts have been approved.
• If there are any rejected posts:
  • Open the rejected post.
  • Review what needs to be fixed.
  • Clone the post.
  • Make the correction.
  • Send it back for approval.
• If there are any pending posts, check again once each day until nothing is left in Approval.