GBP Job Update Workflow SOP
SOP Checklist

GBP Job Update Workflow SOP

Use this SOP to create compliant GBP images, write optimized Google Business Profile Job Updates, complete QA review, and publish high-quality local content that supports SEO, GEO, and AEO visibility.

Overview

This document serves as the master navigation center for all GBP Job Update SOPs.

  • Maintain consistent branding
  • Create professional GBP updates
  • Showcase real completed work
  • Improve SEO/GEO/AEO visibility
  • Build long-term local authority

Standard GBP Workflow

Collect Client Photos & Information
↓
Create GBP Image
↓
Generate GBP Post Content
↓
Run QA Checklist Review
↓
Upload & Publish GBP Post

Required Materials

  • Client job photos collected
  • Company logo collected
  • License number collected (if applicable)
  • Service keyword confirmed
  • Location/city confirmed
  • Business name confirmed
  • Business website confirmed

GBP Image Creation Checklist

Image Requirements

  • Image is JPG or PNG
  • Minimum size is 400x300 px
  • Maximum size is under 10,000x10,000 px
  • File size is under 25 MB

Required On Image

  • Company logo added
  • License number added (if applicable)

Do NOT Add

  • No phone numbers
  • No website URLs
  • No QR codes
  • No large promotional banners
  • No excessive text
  • No overly busy graphics

Visual Style

  • Use real job photos whenever possible
  • Keep layout clean and professional
  • Ensure image is bright and clear
  • Use high contrast
  • Main work area must be visible
  • Logo placement should remain small and professional

File Naming Format

[Industry]-[Primary Keyword]-[Location]-[BusinessName]-GBP.jpg
Example:

hvac-heatpump-installation-woodland-hills-socal-climate-control-gbp.jpg

GBP Post Creation Checklist

GBP Content Generator Tool

Use the Media Vines GBP Generator to create professional Google Business Profile posts for:

  • Job Updates
  • FAQ Posts
  • Promo Posts
Before generating content:
  • Upload the related image
  • Provide the business name
  • Provide the industry
  • Provide the location
  • Provide the keywords
  • Provide the tone/style
  • Provide a short description

Note About Post Rules

  • Maximum 1,500 characters
  • Strong opening within first 150 characters
  • Natural human writing style
  • Service and location mentioned naturally
  • CTA included at bottom
  • Website included at bottom

Do NOT Include

  • No phone numbers in body text
  • No spammy sales language
  • No keyword stuffing
  • No excessive capitalization

Hashtag Requirements

  • Include business name hashtag
  • Include service keyword hashtag
  • Include location hashtag
  • Use 3–8 hashtags total

Master AI Prompt

You are creating a Google Business Profile Job Update post.

Please ask me for:
1. Client/business name
2. Business website
3. Service performed
4. Location/city
5. Primary keyword
6. Secondary keywords
7. Description of completed work
8. Image(s) from completed work
9. Tone/style
10. License number (if applicable)

Requirements:
- Keep under 1,500 characters
- Strong first 150 characters
- Natural human writing
- Mention service + location naturally
- Include website CTA at bottom
- No phone numbers
- No spammy wording
- No excessive capitalization
- Include 3–8 hashtags
- Create title/headline
- SEO-friendly and GEO-targeted

Master QA Checklist

Image Checklist

  • Real client image used
  • Logo added
  • License number added (if applicable)
  • No phone number on image
  • No website URL on image
  • Clean professional layout
  • Main work visible
  • Correct dimensions used
  • Exported as JPG or PNG

Content Checklist

  • Service keyword included
  • Location included
  • Business name included
  • Natural writing style
  • Strong opening sentence
  • CTA included
  • Website included at bottom
  • No spam wording
  • Hashtags included
  • Character count under limit

SEO / GEO / AEO Checklist

  • Primary keyword included
  • Location keyword included
  • Service + city combination sounds natural
  • Real completed work referenced
  • Supports local authority
  • Hashtags optimized

Final Review

  • Image matches content
  • Grammar checked
  • Spelling checked
  • Branding consistent
  • Ready for GBP publishing

Final Upload Process

  • Upload finalized image to designated GHL folder
  • Use correct folder structure:
    • 2026 / GBP / Job Updates / [Month]
  • Confirm post is ready for publishing

Final Goal

Every GBP Job Update should:
  • Look trustworthy
  • Reflect real completed work
  • Improve local visibility
  • Support SEO/GEO/AEO
  • Build long-term authority